In this digital age we’re living in, online reputation is a big deal. So what can you do to make sure your small business has a good reputation online?
The key ingredient to improving your online reputation is simple: provide excellent service. If you are good at what you do and you provide good customer service, a positive online reputation will naturally follow.
You might be asking: what if I get a negative online review? Many business owners are afraid of this, and it holds them back from pursuing any form of online marketing. An important thing to note is that negative reviews are okay. Yes, you heard that right!
It has been proven that businesses with some varied online reviews have more trustworthy reviews than businesses with only 5-star reviews. This is not to say that negative reviews are a great thing, but an occasional negative review is not the end of your online reputation. In the real world you can’t please everyone 100% of the time and that is okay. It is the way that you respond to that feedback that makes a difference.