As a small business owner, it can be overwhelming to think about how to market yourself online. There are so many different social media platforms, online directories, search engines, and the list goes on.
You may be wondering: where is it most effective to put my online marketing effort? Do I need to have profiles everywhere across the web in order to be visible?
The answer is simple yet complicated: it depends on your industry and marketing goals. Another factor that comes into play is how much time you have to put into your online marketing.
In general, creating a business profile on Google is a great place to begin. A large amount of people start their research phase on a search engine, and Google is the most popular one in the United States. Getting your business set up and optimized on Google will help you get found online more easily.
One rule of thumb to keep in mind with your online presence is quality over quantity. Does it make sense for your business to have 30 online profiles if you only have the time to keep up 3 of them? It doesn’t look great when a profile hasn’t been touched for years and there is question whether the company is still in business. Having an up-to-date profile lets people know that your business is still relevant and makes it easy for them to get to know you online.
Depending on which industry your business is in, certain profiles can be much more effective and worthwhile than others. If you want to reach your target audience, it’s important to have an online presence in the spaces where they are hanging out online.