Sustainable SEO

for small businesses

Online Marketing, Simplified

If I had to take a guess, I’d say that you started your business so you could do work you love and help more people—not to spend multiple hours a week creating marketing content for social media.

You know online marketing is part of owning a business, but you’re ready for a simpler strategy that gets you more tangible results (beyond just likes and 👏👏👏 comments).

If I had to take a guess, I’d say that you started your business so you could do work you love and help more people—not to spend multiple hours a week creating marketing content for social media.

You know online marketing is part of owning a business, but you’re ready for a simpler strategy that gets you more tangible results (beyond just likes and 👏👏👏 comments).

Imagine how it would feel to:

  • get a longer life out of the marketing content you create (years rather than days)
  • take breaks from social media and know that your business is still showing up online
  • attract people to your website that are actively searching for your help
  • cut out the guesswork of which topics to talk about in your marketing
  • reach new audiences outside of your existing network
  • use real stories from your business to easily and authentically market your services
  • consistently increase your organic website traffic
  • create content that gets potential clients interested in working with you!

If you’re ready for an online marketing plan that gets you lasting results and doesn’t require daily posting to get visible, I’m excited to invite you into my group coaching programSustainable SEO for Small Businesses!

I created this SEO group coaching program for business owners like you that want to be able to take periodic breaks from online marketing without feeling like you’ll lose the momentum you’ve been building up online.

Sustainable SEO for Small Businesses is a 9-week program that teaches you the simple SEO tactics that work to keep your business visible online for the long-term and consistently get you in front of people that are looking for your help on Google.

Once you’ve completed this program, you will…

  • be confident implementing SEO on your website to increase your organic website traffic
  • know how to use Google’s free tools to their fullest to build more trust with Google and get your business ranking higher in Google search results
  • have a simple content marketing strategy that includes keywords your ideal clients are using and searching for
  • be able to quickly interpret your website analytics to understand what’s working, what’s not, and how to continue growing your online visibility

All of which means you can expect more potential clients finding your business online and reaching out to work with you more often—with less of your time spent marketing your business!

What You’ll Learn

Keyword + Content Strategy

The first step with SEO is understanding how to choose keywords that will attract potential clients to your website. These keywords will set the strong foundation for the rest of your SEO strategy. In this module you’ll learn how to do keyword research so you can be sure you’re targeting the most fruitful keywords in your website copy, online business listings, and marketing content.

Website SEO Essentials

Once you’ve established the best keywords for your business, the next step is getting these keywords in use on your website! You’ll learn how to optimize the important SEO elements of each page so search engines understand what your pages and posts are about and when it makes sense to show your website in search results. You’ll also learn tips to help your website get more clicks in search results!

Website SEO Essentials

Once you’ve established the best keywords for your business, the next step is getting these keywords in use on your website! You’ll learn how to optimize the important SEO elements of each page so search engines understand what your pages and posts are about and when it makes sense to show your website in search results. You’ll also learn tips to help your website get more clicks in search results!

Online Profile Optimization

After you’ve optimized your website for search engines, the next thing you’ll learn is how to incorporate these keywords into your online business listings to get your business in front of more eyes online. We’ll be doing a deep dive into Google My Business and how you can use it to boost your visibility in local search results (this applies to you even if you can serve anyone, anywhere!).

Website Analytics

The last module covers how to pull useful insights from your website data so you can find what’s working, what’s not, and where you can make improvements. THIS is what will help guide your future content marketing strategy! You’ll also learn how to use Google Search Console to strengthen your credibility with Google and make sure your important web pages are indexed by Google.

Website Analytics

The last module covers how to pull useful insights from your website data so you can find what’s working, what’s not, and where you can make improvements. THIS is what will help guide your future content marketing strategy! You’ll also learn how to use Google Search Console to strengthen your credibility with Google and make sure your important web pages are indexed by Google.

How the Program Works

Each training in the program spans 2 weeks:

  • Week 1: The recorded training will be delivered to you on Sunday, followed up by a group q+a call on Wednesday to go over any questions or insights that come up during the training.
  • Week 2: You’ll receive a worksheet and specific homework to go along with each training, and this is your time to take action on what you learned! You’ll have a 1:1 strategy call with me during each implementation week to go over any specific questions that come up while completing the homework and get my feedback on it.

During the last week of the program you’ll receive an ongoing monthly SEO guide, and the final group call (12/8) will cover how to continue making SEO progress after the program ends.

Keyword + Content Strategy

10/10
Training is released

10/13
Group q+a call

Week of 10/18
Implement homework and review during 1:1 call

Website SEO Essentials

10/24
Training is released

10/27
Live group q+a call

Week of 11/1
Implement homework and review during 1:1 call

Online Profile Optimization

11/7
Training is released

11/10
Group q+a call

Week of 11/15
Implement homework and review during 1:1 call

Website Analytics

11/21
Training is released

11/24
Live group q+a call

Week of 11/29
Implement homework and review during 1:1 call

Here’s What You’ll Get

  • Four pre-recorded training modules
  • Worksheets and homework to implement the lessons of each training
  • Four one-on-one strategy calls (30 mins)
  • Five group q+a calls (60 mins)
  • A private Facebook group to ask questions and get support between calls
  • A monthly SEO checklist to continue implementing SEO after our time together
  • Four pre-recorded training modules
  • Worksheets and homework to implement the lessons of each training
  • Four one-on-one strategy calls (30 mins)
  • Five group q+a calls (60 mins)
  • A private Google group to ask questions and get support between calls
  • A monthly SEO checklist to continue implementing SEO after our time together

Join Now!

Ready to create a sustainable online marketing plan you’re excited about?

Join the fall round of SEO group coaching and set your business up for a successful 2022 (and beyond)! Space is limited to 15 spots—grab yours today!

One-time payment

$1299

3 monthly payments

$435

Frequently Asked Questions

When are the calls?
Group calls are every other Wednesday at 11 am Central. If you can’t make some of the calls, you can always ask your questions beforehand. All of the calls will be recorded.

1:1 strategy calls will take place during the implementation weeks (the even weeks of the program). These will get scheduled by you at the beginning of the program, and you can choose any day and time that works best for you.

How much time can I expect the homework to take?

I recommend setting aside 3+ hours per week to watch the trainings, attend the calls, fill out the worksheets, and complete the homework.

Do I need any specific SEO knowledge before taking the program?

You do not need to have any SEO knowledge before this program as we will be covering the basics and how to get it working in your business.

There are a few things that are nice to have in place before the program starts, but are not required:

  • you’re already creating some form of marketing content for your business (whether it’s social media posts, email newsletters, blogs, podcasts, videos, etc.)
  • you’re set up with Google’s tools – Google Analytics, Google Search Console, and Google My Business. We will be covering these tools and what to do with them throughout the program, but getting set up with them beforehand will be helpful.
    How long will it take to see results after implementing SEO?

    SEO results are not instant. It usually takes somewhere between a few weeks to a few months to start seeing an increase in website traffic after implementing SEO.

    SEO is a long-term marketing strategy that takes a little time to get started and then continually brings in website traffic after the initial trust and momentum has been built up with search engines!

    What happens after the program is done?
    SEO is not a one-and-done marketing strategy. We will address ongoing SEO specifically during the last week of the program (and it will naturally be covered throughout the trainings). You’ll receive a monthly SEO checklist to use moving forward to maintain and improve your SEO efforts!

    Hear What Others Have Said

    Sara is an amazing SEO resource. Going in, I had a very cursory knowledge of how SEO works and knew I needed an expert. Sara got down to the nitty gritty in a way that was easy to understand. She gave me an actionable plan to move forward with, and I’ve seen the momentum it’s given my business. I am busier now than I’ve ever been, and am getting better qualified leads more often. Thanks Sara.

    I took this SEO course because I knew there was so much potential I was missing out on. Thanks for always being my SEO guru!

    Before working with Sara I knew SEO was important but had no clue what to do about it, now I understand what to do to make it easier for the people I want to serve to find me. Thank you so much!

    Sara offered easy to understand insights and actionable steps that I could take to improve my existing SEO now, while planning for the future. I’ve already seen gains in website traffic since implementing Sara’s tips. She’s a pleasure to work with and a great resource when it comes to online marketing!

    Is This Program Right for Me?

    I developed this program for small business owners who want to learn more about SEO and be able to implement it on their own, with some support. Specifically, this program is great for service-based businesses—including coaches, creatives, and wellness experts—that:

    • Know their ideal client well
    • Have a website and can commit to updating it monthly
    • Are just getting started with SEO or have some familiarity with SEO and want to continue improving their online visibility
    • Recently rebranded or gained clarity around their brand differentiators and want to fine-tune their online presence for greater exposure
    • Know their ideal client well
    • Have a website and can commit to updating it monthly
    • Are just getting started with SEO or have some familiarity with SEO and want to continue improving their online visibility
    • Recently rebranded or gained clarity around their brand differentiators and want to fine-tune their online presence for greater exposure

    Still have questions?

    Let’s simplify SEO and make it a sustainable marketing strategy for your small business!