Search Engine Optimization Tips

Being a small business owner often involves wearing many hats, and that may leave you with a lot of questions about how to approach your online marketing strategy.

These SEO and online optimization tips are intended to answer some of those questions and get you thinking about how to best market your business online!

SEO Tip

Be a resource for your ideal clients

SEO Tip

Use Google’s free tools

SEO Tip

Not all web pages should be visible

SEO Tip

Update your website and online profiles regularly

SEO Tip

List your business ON Google

SEO Tip

Rework or remove old content

SEO Tip

Make your website secure with HTTPS

SEO Tip

Avoid a one-page website

SEO Tip

Your web designer is not an SEO expert

sarawalshmarketing

Can the people in need of your services find your

Can the people in need of your services find your business on Google?
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Searches with local intent (like "near me" searches) are growing, and in the case of these searches Google is heavily relying on local SEO signals to determine which businesses are the most relevant to display.
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Think about yourself as a Google user 🔍 Do you put a lot of weight into the first local results that show up, or do you spend time searching through all of the local results in your area? (swipe ➡️)
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It may depend on the type of business you're searching for, but generally people take the path of least resistance and will look deeper into the top results that are displayed vs. searching through all of the relevant businesses in the area.
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Without some intentional optimization, many small businesses do not get a lot of visibility in the local search results. The good news is that improving local SEO is fairly simple and straightforward compared to other SEO tactics! 🎉
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If you're ready to start hearing more people say, "I found you on Google!" - send me a DM 😊
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#localSEO #onlinevisibility #getfoundonGoogle #growyourbusinessonline #googlemybusiness #onlinemarketingtips #searchenginemarketing #onlinepresence #SEOstrategy #smallbizowners #mnsmallbusiness #getfoundonline #googleoptimization #SEOtips #servicebasedbusiness #craniosacraltherapy

Happy Friday! . I'm Sara, the human behind this SE

Happy Friday!
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I'm Sara, the human behind this SEO biz 😊
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This has been quite a strange and challenging year, but at the same time it's pushed me to grow and be more grateful for the little things!
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These are a few "little things" bringing me joy recently:
✨remembering how great french braids are (and how fun #crimpedhair is!)

✨seeking out the leaves that are starting to change colors 🍁🍂

✨putting up Halloween 🎃 decor around the house (favorite holiday by far!)

✨starting off most days with a family dance session 💃

✨putting together a small group SEO coaching program to launch later this year 👩‍💻
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What's bringing you joy in this season of life?

SEO Tip: Be a resource for your ideal clients 👩‍💻
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Does your website provide useful information for your ideal clients outside of educating them about your services?
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In today's crowded online world, having a minimal website that only shares information about you and your services isn't going to be enough to get you ranking well on Google. You also need to be providing unique value to your ideal clients.
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👉 Do you hear a lot of the same questions over and over again from your potential clients? Answer those questions on your website and allow people to get to know your business and process on a deeper level.

👉 Does your industry require some client education? (hello, SEO!) Share some useful tips or tidbits of your expertise that are helpful for your clients to know before diving into work with you.

👉 Do you get great results for clients? Share individual projects through a portfolio or case study section on your website that walks potential clients through your process and the results you've helped your clients achieve (and help potential clients see what you can achieve for them through working together).
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Being a resource will not only help improve SEO, but it will create a deeper connection with the people that do land on your website!
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Did this post help to spark any new ideas? 🤔 I'd love to hear what you're sharing or plan to share on your website!
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If you're looking for more information about how to turn your expertise into SEO-friendly website content, I have a package tailored to uncovering the best content topics and keyword ideas for your business. DM me if you'd like more information!
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#SEOtips #tiptuesday #searchengineoptimization #websitetips #SEOexpert #websiteSEO #smallbiztips #websiteoptimization #searchenginevisibility #digitalmarketing #shareyourexpertise #growyourbusinessonline

Sara Walsh Marketing turns 3 this month! 🎉🎉

Sara Walsh Marketing turns 3 this month! 🎉🎉🎉
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To celebrate, I'm giving away one virtual 60-minute SEO + website strategy session!
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To enter: Follow @sarawalshmarketing on Instagram and tag up to 3 small business friends in the comments that you would love to see getting more online visibility! (one entry per friend tagged)
Share this giveaway in your story for a bonus entry!
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Giveaway ends 9/17 at midnight and will be announced on Friday 9/18! US entries only. This is in no way sponsored, administered, or associated with Instagram.

🤔 What's the difference between Google Search

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