Search Engine Optimization Tips

Being a small business owner often involves wearing many hats, and that may leave you with a lot of questions about how to approach your online marketing strategy.

These SEO and online optimization tips are intended to answer some of those questions and get you thinking about how to best market your business online!

SEO Tip

Be a resource for your ideal clients

SEO Tip

Use Google’s free tools

SEO Tip

Not all web pages should be visible

SEO Tip

Update your website and online profiles regularly

SEO Tip

List your business ON Google

SEO Tip

Rework or remove old content

SEO Tip

Make your website secure with HTTPS

SEO Tip

Avoid a one-page website

SEO Tip

Your web designer is not an SEO expert

sarawalshmarketing

My pup turns 5 today! Being a solopreneur comes w

My pup turns 5 today!

Being a solopreneur comes with A LOT of alone time, especially in the middle of a pandemic. I'm so thankful for my own personal morale booster and mood lifter 🐕

The first summer that we had Maple (shortly after the first picture was taken), I suddenly got hit with really bad vertigo that lasted ~2 months. Maple was quick to be there for me and give me all the cuddles I needed during the recovery process. She's been there for me through some really tough times, and I'm so incredibly thankful for her! 💕🙏✨

I always wanted a dog growing up, but my mom was allergic so that was a no-go. The last 5 years of being a dog parent have been so much more than I ever could have asked for! If you're a pet parent, you know what I mean 🐕 They're so special and have so much love to give, and I'm not sure my business could've lasted this long without her!!
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#dogmom #iflmydog #solopreneurlife #petparent #maplebacon #dogsaregoodforthesoul #smallbizowner #crazydogmom

I'm so excited to share the release of my podcast

I'm so excited to share the release of my podcast episode on @katrina.widener Badass Business Squad Podcast! We talked all things SEO-friendly website content, with some other SEO tidbits thrown in as well.

If you've been wanting to know more about WHAT to post on your website, go give it a listen!! And while you're there, check out the other amazing content that Katrina's been creating! (you can find the episode on Katrina's website, or anywhere you listen to podcasts!)

Also, if you're looking for MORE content tips and tricks you can check out my Keyword + Content Strategy workshop this Friday! (link in bio)
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#SEOtips #SEOstrategy #searchengineoptimization #SEOpodcast #contentstrategy #contentmarketing #SEOfriendly #websitecontent #smallbusinessowner #businesscoach #learnSEO

If you want to rank on Google for a specific topic

If you want to rank on Google for a specific topic or term, your best way forward is to create a high-quality page dedicated to that ONE topic.

I see this come up often when auditing websites—a business offers multiple services and lists them all on one "Services" page.

Let's say you run a yoga studio that offers yoga classes, massage therapy, reiki, and yoga education. If you have one "Services" page that lists all of these offerings, Google's understanding is that the page is a little bit about yoga classes + a little bit about massage + a little bit about reiki + a little bit about yoga education. You're going to have a hard time ranking for any of those terms individually because the page focus is diluted.

When someone searches for "yoga education near me" Google is looking for web pages that most strongly represent yoga education, so websites that have a page dedicated solely to yoga education are more likely to show up in the search results than a page that's only 25% about yoga education.

The SEO-friendly way to approach this is to create individual pages for each offering you have, so you can really narrow in on one clear topic per page. That way search engines clearly understand the topic of the page and can rank it appropriately.

This is also true for blog posts or for any type of page on your website. The more focused you can get, the more likely you are to rank in search engines!

Ready to simplify the process of choosing SEO-friendly keywords and topics to share on your website? Join my upcoming Keyword + Content Strategy workshop on Friday! This workshop is perfect for small business owners that want to get more visibility in search engines and get more eyeballs 👀 on the content they're creating for their business! (link in bio @sarawalshmarketing)
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#SEOtips #tiptuesday #SEOworkshop #onlinemarketingstrategies #keywordstrategy #contentmarketing #SEOexpert #websiteoptimization #searchenginemarketing #yogawebsite #smallbizowner #growyourbusinessonline

Let's talk about social media marketing vs. search

Let's talk about social media marketing vs. search engine marketing...

When you post on Instagram, whether or not you spend time creating an engaging, well-thought-out caption, the lifespan of your post is somewhere around ~48 hours. This means that you need to rapidly create new content and post multiple times a week if you want to maintain consistent visibility. Instagram (and social media platforms in general) value RECENCY. If your post isn't recent, there is a very low likelihood that it will be seen organically.

Being active on social media has a lot of benefits, but it's a short-term strategy that gets you short-term results. Search engine marketing, in contrast, is a long-term strategy that takes longer to start seeing initial results.

When you post a new blog on your website, it can take weeks to months for search engines to start showing it in the search results. Search engines value content that has been around on the web for a little while and has proven to be trustworthy and valuable.

Search engines like to see that your website is up-to-date with fresh content, but that doesn't mean your old posts will stop getting visibility. When crafted with intention, a good blog post can maintain visibility in search engines for years to come.

I've heard people say that they're not sure the effort that goes into SEO is worth it, but I've seen it be a very sustainable way for businesses to repeatedly get in front of their ideal audience over the long haul.

My recommendation: utilize both online marketing strategies in tandem to get the most visibility out of the effort you're putting into creating marketing content! If you're posting content on social media but not on your website (or vice versa), you're missing out on a big opportunity to get more exposure.

Curious about which topics will help you get the most online visibility? Join my Keyword + Content Strategy workshop next Friday! (link in bio).
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📷: @thedivinegroupmn
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#searchenginemarketing #socialvsSEO #socialmediamarketing #onlinemarketingstrategies #SEOexpert #digitalmarketingstrategies #websitestrategy #learnSEO #SEOworkshop #onlinevisibility

Want to get more website traffic from search engin

Want to get more website traffic from search engines? Step into your ideal client's shoes before writing your next blog post 👟

Knowing your ideal client well and understanding the problems that you're helping them solve will allow you to write content that reaches them at the right time—when they're searching for an answer to a problem that YOU can help them solve.

What are they thinking about, in need of, struggling with, and therefore searching for when they're ready to consider investing in help?

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👩‍💻 Are you ready to start writing more SEO-friendly blog posts? Join my next workshop on Keyword + Content Strategy and learn how to simplify the process of choosing effective keywords and topics to share on your website (and anywhere else you share content online)! The next workshop is 2/19—link in bio.
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#SEOtips #keywordstrategy #SEOworkshop #getfoundonGoogle #searchengineoptimization #SEOstrategy #googleoptimization #websitetraffic #onlinepresence #websiteoptimization #growyourbusinessonline #knowyourclient

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