Search Engine Optimization Tips

Being a small business owner often involves wearing many hats, and that may leave you with a lot of questions about how to approach your online marketing strategy.

These SEO and online optimization tips are intended to answer some of those questions and get you thinking about how to best market your business online!

SEO Tip

Be a resource for your ideal clients

SEO Tip

Use Google’s free tools

SEO Tip

Not all web pages should be visible

SEO Tip

Update your website and online profiles regularly

SEO Tip

List your business ON Google

SEO Tip

Rework or remove old content

SEO Tip

Make your website secure with HTTPS

SEO Tip

Avoid a one-page website

SEO Tip

Your web designer is not an SEO expert

sarawalshmarketing

SEO is helpful for many different industries, but

SEO is helpful for many different industries, but I primarily focus on serving two types of businesses:

1️⃣ service-based wellness businesses, like holistic health practitioners, nutritionists, coaches, therapists, fitness studios (like yoga, pilates, barre, dance)

2️⃣ service-based creatives/artists, like photographers, designers, videographers, event planners, landscapers

When I created my SEO group coaching program, I created it specifically with these businesses in mind.

Aside from the types of businesses that are the best fit for the program, there are some other factors that make SEO group coaching more successful:

📍 You primarily serve your local community. Search engines love specificity, so businesses targeting a specific geographic area are more likely to get results vs. those trying to target the whole internet.

🖥️ You are already blogging or are ready to start blogging. Search engines like to see fresh content added to your website regularly - this can look like educational content, recent projects, how-to's, case studies, etc.

In Sustainable SEO for Small Businesses, you'll learn how to choose keywords and create a content strategy for your website; where to incorporate keywords on your website for more visibility in search engines; how to optimize your online profiles for more local visibility; and how to analyze your website data to continue improving your SEO results!

Ready to get your wellness or creative business more visible on Google so you can stay focused on serving your clients? SEO group coaching starts next week! Grab your seat at the link in my bio (@sarawalshmarketing).
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#searchengineoptimization #servicebasedbusinesses #SEOstrategy #localSEO #blogstrategy #wellnessbusinesses #holistichealthpractitioners #nutritionists #healthcoaches #therapists #fitnessstudios #creatives #artists #photographers #designers #videographers #eventplanners #landscapers

Not all group programs are created equal! Since s

Not all group programs are created equal!

Since starting my business, I've invested in several group programs that didn't bring me the results I was hoping for. I've found that self-paced courses and programs with a loose structure aren't for me. Can you relate?

Before learning that the style of these programs was not for me, it was easy to slip into feeling guilt and shame for being "behind" in the program. Going deeper, it made me feel like I was a failure because I wasn't able to make the program work for me when there were testimonials showing that it had clearly worked for other business owners like me.

When I created my SEO group coaching program, I knew I wanted it to be different from other group programs. That's why Sustainable SEO for Small Businesses is a blend of group trainings and one-on-one coaching - you get to learn alongside a like-minded community AND make sure the specific-to-you questions and strategies get addressed.

I structured the program to include implementation weeks so you have time to do the work and ask #allthequestions before moving onto the next training. I know from experience that learning new information without taking the time to apply it to my business gets me nowhere fast!

Search engine optimization often seems like a foreign language to those not in the industry, so I wanted to create a program that makes you feel fully supported along the journey to improving your visibility in search engines 👩‍💻

SEO does NOT have to be complicated or overwhelming - I promise it can be simple!

If you're ready to have your ideal clients finding you on Google, the spring round of Sustainable SEO for Small Businesses starts next week! DM me if you have questions or want more information 💌

Have you ever felt like giving up on social media

Have you ever felt like giving up on social media marketing? 🙋

You put a lot of time and effort into creating valuable content for your audience, only for Instagram to release the next algorithm update that lowers your organic reach (again). Plus, the people you ARE reaching may or may not be ready to buy from you, or there's a chance they may not ever be a good fit for your business.

Imagine getting in front of your ideal clients right at the moment they're looking for an answer to a problem you can solve - right when they're ready to invest in your services. Cue the power of SEO!

When you start incorporating SEO into your online marketing plan and creating content that's focused on helping your ideal clients find you on Google, you'll have high quality traffic finding your website and reaching out to work with you.

Getting your business in front of the right people on Google = freeing up more time to focus on the pieces of your business that light you up!

People in need of your services are searching for help - can they find you?

In my SEO group coaching program, I'll teach you the simple SEO strategies and tactics that will get you in front of your ideal clients on Google, right when they're ready to hire you to solve their problems. You can find the details at the link in my bio - we start next week!

Do you ever build up something in your head and ma

Do you ever build up something in your head and make it out to be more intimidating than it actually is?

I see a lot of small business owners putting off SEO because they think it's too complicated or too time consuming. The truth is: SEO is not complicated! 🤯

While there are a lot of little pieces that factor into how search engines rank websites, none of them are overly complex.

My approach to SEO is simple and to the point. I know that small business owners are busy, so I get straight to the most impactful strategies that will help get your business more visible online.

While SEO success does require some consistency, it does NOT have to be complicated!
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#SEOtips #digitalmarketingstrategies #searchengineoptimization #SEOservices #servicebasedbusiness #SEOstrategy #googleoptimization #SEOmarketing #searchengineexpert #SEOconsultant

Spring is in bloom, and that energy has been inspi

Spring is in bloom, and that energy has been inspiring me to create some new offerings 🌸

I have so many ideas for SEO mini courses and would love to hear what you'd be interested in!

🌸 how to choose the best keywords for your website

🌸 how to boost local SEO

🌸 how to make the most out of the Yoast SEO plugin for Wordpress

🌸 how to create blog posts that get found in search engines

🌸 how to improve SEO on your product pages

Are any of these topics that you'd like to learn in your business? Are there other SEO topics you'd like to see covered in a mini course? I'm all ears! 😃

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