Make your website secure with HTTPS
HTTPS keeps your website and site users safe, and it helps to build trust with both your site users and search engines.
I won’t get into the nitty gritty of what HTTPS is, but if your website is not using a secure hypertext transfer protocol (HTTPS) this is your message to go change that!
For many years website security has been a Google ranking factor, but in 2018 Google turned things up a notch and started adding a “Not Secure” warning message to websites that aren’t secured with HTTPS.
If you let your security certificate expire, Google will display a message to your potential website users that “Your connection is not private”.
I don’t know about you, but I’m not super motivated to continue on to view a website after seeing that message!
If you want to put your best foot forward on the web and build up trust for your business, take 15 minutes to make sure your website is secure 🖥️