Sustainable SEO

for small businesses

A simplified approach to search engine optimization

You’ve heard SEO is helpful for other businesses, but how do apply it to your own business in a way that gets you real results?

Here’s the good news: your SEO strategy does not have to be complex to be effective!

Sustainable SEO for Small Businesses teaches you how to build small but significant SEO tasks into your existing business process – so you can take action on improving your search engine presence and consistently grow your business online!

What you’ll learn

Keyword + Content Strategy

Learn how to identify valuable keywords for your business and which types of website content work best to attract your ideal audience in search engines.

Website SEO 101

Get familiar with the key website elements that factor into how search engines understand your content and how to best optimize them.

Online Profile Optimization

Optimize your online business listings to get more visibility in search engines, build up your credibility online, and convert more searches into paying clients.

Website Analytics

Understand how to use data from Google Analytics and Google Search Console to create more effective content and online marketing strategies moving forward.

What’s included

Sustainable SEO for Small Businesses is an 8-week group coaching program that consists of:

  • Four live training sessions (90 minutes each)
  • Worksheets and homework to go along with each training
  • Four 1-on-1 check-in calls (30 minutes each)
  • A private Google group to ask questions and get support
  • Learning in a group environment with added 1-on-1 guidance and accountability

What you’ll walk away with

After completing Sustainable SEO for Small Businesses, you’ll have a clear, simplified plan to improve your online presence in a sustainable way!

You’ll know which topics and keywords to include on your website; how to optimize your web pages and leverage your online profiles to get more visibility in search engines; and how to utilize Google’s free tools to get better insights into what’s working and where there’s room for improvement.

You can also expect:

  • Greater online credibility for your business
  • More visibility in search engines
  • Increased traffic to your website
  • Higher quality leads and more conversions

Who this program was created for

Service-based businesses—including coaches, creatives, and wellness experts—that:

  • Know their ideal client well
  • Have a website or are in the process of creating one
  • Are committed to adding written copy to their website at least once per month
  • Are just getting started with SEO or have some familiarity with SEO and want to continue improving their online visibility
  • Recently rebranded or gained clarity around their brand differentiators and want to fine-tune their online presence for greater exposure

8-week group coaching schedule


Wednesday, February 10

Live training on Keyword + Content Strategy


Week of February 15

Implement homework and 1-on-1 check-in call


Wednesday, February 24

Live training on Website SEO 101


Week of March 1

Implement homework and 1-on-1 check-in call


Wednesday, March 10

Live training on Online Profile Optimization


Week of March 15

Implement homework and 1-on-1 check-in call


Wednesday, March 24

Live training on Website Analytics


Week of March 29

Implement homework and final check-in call

Hear what others have said about my group trainings

Sara came to speak at my entrepreneur group (and I’ve attended her workshops) and she’s always so generous with her time and knowledge. Her approach to SEO and digital marketing makes it feel easy to tackle an intimidating topic and I’ve always walked away having already implemented the skills and tricks she shared. Recommend her to anyone!

- Katrina W.

Thank you so much for the knowledge packed training session. I got quite a lot from it!!

- Lauren M.

Thanks for the great session. I learned so much technical info as well as the type of text to incorporate, which was just as powerful.

- Colleen F.

Sara gave an excellent presentation on SEO to our AIGA Solopreneurs group that was both engaging and informative. Since the group had varying levels of knowledge and was primarily creatives, she tailored the information specifically for the audience. First she outlined basics, and then she did some deeper dives into specifics for those with more advanced knowledge. I know the group enjoyed the talk because they had excellent questions and were reluctant to let her go when our meeting time was up.

- Karin O.

Frequently asked questions

When will the live trainings take place?

The trainings are scheduled for 1-2:30pm CST every other Wednesday.

Will the trainings be recorded?
Yes! All of the trainings will be recorded and available for 3 months following the group coaching program.
How much time can I expect the homework to take?

I recommend setting aside 2-4 hours each week to fill out the worksheets and implement your homework.

Does my website need to be on a particular platform to get the best SEO results?

For small business websites I strongly recommend WordPress as I’ve found it to be the best for SEO, but Squarespace also has many SEO-friendly features. This program is applicable to all websites but is focused on WordPress and Squarespace websites.

Payment Options

One-time payment


2 monthly payments


3 monthly payments


Choose Payment Plan

Still have questions?